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GOOGLE MAPS FOR INFORMAL PUBLIC TRANSIT

From concept to launch, I led design for public transit directions for Lagos, Nigeria with a new localized homescreen, step-by-step directions interface, and the launch of street view capability in Lagos. Conducted field research across Nigeria and worked closely with local guides, startups, data scientists, and activists to enhance inclusion and accessibility of the map and the process of rapid feedback and iteration. These launches resulted in millions of previously excluded addresses, routes, businesses, and several languages and transportation modes becoming visible for the first time in Google Maps history. Featured in Quartz and Reuters. 

ROLE

UX and UI Design Lead
Conducted & Participated in Field Research
Contextual interviews and Co-design
Advocate, Connector, and Partnership Builder

CREDITS

Roadpreppers
STER organization
Google Maps Local Guides in Lagos & Abuja
Photo by Reuters/Akintunde Akinleye

 
   


From 2013 to 2018, this gif demonstrates the progression of mapping residential areas, businesses, routes, and landmarks across Lagos, using a combination of user generated content, satellite data, and street view capability.




During this process, we partnered with local guides, Roadpreppers, and the Stand To End Rape organization to map out local transit routes, bus stops, pharmacies, hospitals, and small businesses across Lagos.




A new, localized homescreen was launched in Lagos to provide more clear and direct access to local traffic data, bus fares, bus stop crowdedness, and an entry point to step-by-step directions, with localized languages, iconography, and street view capability. The step-by-step directions interface was designed to support people who were not familiar with a map interface. Worked closely with local guides on feedback and iteration cycles.






Co-presenting with local guides for the launch announcement.